After graduating with a major in Architecture from the Highschool of Art and Design NYC, Matthew Waldman decided to go freelance instead of attending Harvard U for design. Working in Japan and the U.K. for various design firms, he went solo and launched Nooka, which is Hawaiian for "sleek". When asked about his designs, Waldman is quoted as saying, "The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an abstract concept."
Available at http://www.nooka.com/
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